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Anheuser-Busch Introduces Hard Root Beer

Anheuser-Busch Introduces Hard Root Beer


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The root beer coincides with the launch of a new platform from Anheuser-Busch dedicated to sweeter alcoholic beverages

The new hard root beer from Anheuser-Busch has an alcohol content of 5.5 percent.

In response to the growing popularity of alcoholic root beer — a trend solidified by Pabst Brewing’s national distribution of Not Your Father’s Root Beer — Anheuser-Busch has launched its own version of the alternative to beer, called the Best Damn Root Beer.

The new beverage has an alcohol content of 5.5 percent, equal to Anheuser-Busch’s Johnny Appleseed Hard Apple Cider, but still lower than Not Your Father’s lowest ABV of 5.9 percent. Not Your Father’s Root Beer also comes in 10.7 percent ABV and 19.5 percent.

The launch of Anheuser-Busch’s Best Damn Root Beer also marks the launch of a new brand platform from the major brewery called Best Damn Brewing Co., which is dedicated to sweeter alcoholic beverages.

“We’ve seen a growing consumer interest in sweeter taste profiles, and we jumped at the opportunity to brew an easy-drinking, hard root beer,” Rashmi Patel, Anheuser-Busch’s vice president of marketing, said in a press release. “People like beers that are approachable, down-to-earth, and don’t take themselves too seriously.”


Hard Sodas Are the Newest Thing in Drinks

If you've ever joked about how root beer &ne actual beer, you can take those jokes and shove 'em. Now, there are more and more alcoholic drinks modeled after your favorite sodas (or pop if you're correct from the Midwest)&mdashand yes, they are delicious.

Hard root beer was a hit in 2015, with companies capitalizing on the deliciousness of your favorite soft drink. Not Your Father's Root Beer, created by Small Town Brewery in Illinois and distributed by Pabst, became the third best-selling craft beer last year. Coney Island Brewing rolled out their own version last August, with W.G. Brewing, Forbidden Root Botanic Beers, Sprecher Brewing, and Mission Brewery all joining in with their own hard root beers. Best Damn Root Beer, by Anheuser-Busch, also rolled out, grabbing more fans for the hard soda bandwagon.

And the wagon is gaining traction. In fact, there are even more flavors rolling out&mdashthe Coney Island Hard Ginger Ale and Hard Orange Cream Ale are both delicious and have a 5.6% and 5.0% ABV (alcohol by volume) respectively, a little higher than your average beer. MillerCoors also has two versions&mdashHenry's Hard Ginger Ale and Henry's Hard Orange Soda&mdashcoming in at 4.2% ABV. (All taste-tested by this writer and approved, because someone's gotta do it.)

Will the trend continue? We'll see. For now, I'll be sitting here waiting to see what other flavors hit the market. Here's hoping for a lemon-lime flavor. (Please?)

1. Not Your Father's Root Beer

2. Henry's Hard Ginger Ale and Hard Orange Soda

4. Coney Island Hard Orange Cream Ale and Hard Ginger Ale

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.


Hard Sodas Are the Newest Thing in Drinks

If you've ever joked about how root beer &ne actual beer, you can take those jokes and shove 'em. Now, there are more and more alcoholic drinks modeled after your favorite sodas (or pop if you're correct from the Midwest)&mdashand yes, they are delicious.

Hard root beer was a hit in 2015, with companies capitalizing on the deliciousness of your favorite soft drink. Not Your Father's Root Beer, created by Small Town Brewery in Illinois and distributed by Pabst, became the third best-selling craft beer last year. Coney Island Brewing rolled out their own version last August, with W.G. Brewing, Forbidden Root Botanic Beers, Sprecher Brewing, and Mission Brewery all joining in with their own hard root beers. Best Damn Root Beer, by Anheuser-Busch, also rolled out, grabbing more fans for the hard soda bandwagon.

And the wagon is gaining traction. In fact, there are even more flavors rolling out&mdashthe Coney Island Hard Ginger Ale and Hard Orange Cream Ale are both delicious and have a 5.6% and 5.0% ABV (alcohol by volume) respectively, a little higher than your average beer. MillerCoors also has two versions&mdashHenry's Hard Ginger Ale and Henry's Hard Orange Soda&mdashcoming in at 4.2% ABV. (All taste-tested by this writer and approved, because someone's gotta do it.)

Will the trend continue? We'll see. For now, I'll be sitting here waiting to see what other flavors hit the market. Here's hoping for a lemon-lime flavor. (Please?)

1. Not Your Father's Root Beer

2. Henry's Hard Ginger Ale and Hard Orange Soda

4. Coney Island Hard Orange Cream Ale and Hard Ginger Ale

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.


Hard Sodas Are the Newest Thing in Drinks

If you've ever joked about how root beer &ne actual beer, you can take those jokes and shove 'em. Now, there are more and more alcoholic drinks modeled after your favorite sodas (or pop if you're correct from the Midwest)&mdashand yes, they are delicious.

Hard root beer was a hit in 2015, with companies capitalizing on the deliciousness of your favorite soft drink. Not Your Father's Root Beer, created by Small Town Brewery in Illinois and distributed by Pabst, became the third best-selling craft beer last year. Coney Island Brewing rolled out their own version last August, with W.G. Brewing, Forbidden Root Botanic Beers, Sprecher Brewing, and Mission Brewery all joining in with their own hard root beers. Best Damn Root Beer, by Anheuser-Busch, also rolled out, grabbing more fans for the hard soda bandwagon.

And the wagon is gaining traction. In fact, there are even more flavors rolling out&mdashthe Coney Island Hard Ginger Ale and Hard Orange Cream Ale are both delicious and have a 5.6% and 5.0% ABV (alcohol by volume) respectively, a little higher than your average beer. MillerCoors also has two versions&mdashHenry's Hard Ginger Ale and Henry's Hard Orange Soda&mdashcoming in at 4.2% ABV. (All taste-tested by this writer and approved, because someone's gotta do it.)

Will the trend continue? We'll see. For now, I'll be sitting here waiting to see what other flavors hit the market. Here's hoping for a lemon-lime flavor. (Please?)

1. Not Your Father's Root Beer

2. Henry's Hard Ginger Ale and Hard Orange Soda

4. Coney Island Hard Orange Cream Ale and Hard Ginger Ale

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.


Hard Sodas Are the Newest Thing in Drinks

If you've ever joked about how root beer &ne actual beer, you can take those jokes and shove 'em. Now, there are more and more alcoholic drinks modeled after your favorite sodas (or pop if you're correct from the Midwest)&mdashand yes, they are delicious.

Hard root beer was a hit in 2015, with companies capitalizing on the deliciousness of your favorite soft drink. Not Your Father's Root Beer, created by Small Town Brewery in Illinois and distributed by Pabst, became the third best-selling craft beer last year. Coney Island Brewing rolled out their own version last August, with W.G. Brewing, Forbidden Root Botanic Beers, Sprecher Brewing, and Mission Brewery all joining in with their own hard root beers. Best Damn Root Beer, by Anheuser-Busch, also rolled out, grabbing more fans for the hard soda bandwagon.

And the wagon is gaining traction. In fact, there are even more flavors rolling out&mdashthe Coney Island Hard Ginger Ale and Hard Orange Cream Ale are both delicious and have a 5.6% and 5.0% ABV (alcohol by volume) respectively, a little higher than your average beer. MillerCoors also has two versions&mdashHenry's Hard Ginger Ale and Henry's Hard Orange Soda&mdashcoming in at 4.2% ABV. (All taste-tested by this writer and approved, because someone's gotta do it.)

Will the trend continue? We'll see. For now, I'll be sitting here waiting to see what other flavors hit the market. Here's hoping for a lemon-lime flavor. (Please?)

1. Not Your Father's Root Beer

2. Henry's Hard Ginger Ale and Hard Orange Soda

4. Coney Island Hard Orange Cream Ale and Hard Ginger Ale

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.


Hard Sodas Are the Newest Thing in Drinks

If you've ever joked about how root beer &ne actual beer, you can take those jokes and shove 'em. Now, there are more and more alcoholic drinks modeled after your favorite sodas (or pop if you're correct from the Midwest)&mdashand yes, they are delicious.

Hard root beer was a hit in 2015, with companies capitalizing on the deliciousness of your favorite soft drink. Not Your Father's Root Beer, created by Small Town Brewery in Illinois and distributed by Pabst, became the third best-selling craft beer last year. Coney Island Brewing rolled out their own version last August, with W.G. Brewing, Forbidden Root Botanic Beers, Sprecher Brewing, and Mission Brewery all joining in with their own hard root beers. Best Damn Root Beer, by Anheuser-Busch, also rolled out, grabbing more fans for the hard soda bandwagon.

And the wagon is gaining traction. In fact, there are even more flavors rolling out&mdashthe Coney Island Hard Ginger Ale and Hard Orange Cream Ale are both delicious and have a 5.6% and 5.0% ABV (alcohol by volume) respectively, a little higher than your average beer. MillerCoors also has two versions&mdashHenry's Hard Ginger Ale and Henry's Hard Orange Soda&mdashcoming in at 4.2% ABV. (All taste-tested by this writer and approved, because someone's gotta do it.)

Will the trend continue? We'll see. For now, I'll be sitting here waiting to see what other flavors hit the market. Here's hoping for a lemon-lime flavor. (Please?)

1. Not Your Father's Root Beer

2. Henry's Hard Ginger Ale and Hard Orange Soda

4. Coney Island Hard Orange Cream Ale and Hard Ginger Ale

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.


Hard Sodas Are the Newest Thing in Drinks

If you've ever joked about how root beer &ne actual beer, you can take those jokes and shove 'em. Now, there are more and more alcoholic drinks modeled after your favorite sodas (or pop if you're correct from the Midwest)&mdashand yes, they are delicious.

Hard root beer was a hit in 2015, with companies capitalizing on the deliciousness of your favorite soft drink. Not Your Father's Root Beer, created by Small Town Brewery in Illinois and distributed by Pabst, became the third best-selling craft beer last year. Coney Island Brewing rolled out their own version last August, with W.G. Brewing, Forbidden Root Botanic Beers, Sprecher Brewing, and Mission Brewery all joining in with their own hard root beers. Best Damn Root Beer, by Anheuser-Busch, also rolled out, grabbing more fans for the hard soda bandwagon.

And the wagon is gaining traction. In fact, there are even more flavors rolling out&mdashthe Coney Island Hard Ginger Ale and Hard Orange Cream Ale are both delicious and have a 5.6% and 5.0% ABV (alcohol by volume) respectively, a little higher than your average beer. MillerCoors also has two versions&mdashHenry's Hard Ginger Ale and Henry's Hard Orange Soda&mdashcoming in at 4.2% ABV. (All taste-tested by this writer and approved, because someone's gotta do it.)

Will the trend continue? We'll see. For now, I'll be sitting here waiting to see what other flavors hit the market. Here's hoping for a lemon-lime flavor. (Please?)

1. Not Your Father's Root Beer

2. Henry's Hard Ginger Ale and Hard Orange Soda

4. Coney Island Hard Orange Cream Ale and Hard Ginger Ale

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.


Hard Sodas Are the Newest Thing in Drinks

If you've ever joked about how root beer &ne actual beer, you can take those jokes and shove 'em. Now, there are more and more alcoholic drinks modeled after your favorite sodas (or pop if you're correct from the Midwest)&mdashand yes, they are delicious.

Hard root beer was a hit in 2015, with companies capitalizing on the deliciousness of your favorite soft drink. Not Your Father's Root Beer, created by Small Town Brewery in Illinois and distributed by Pabst, became the third best-selling craft beer last year. Coney Island Brewing rolled out their own version last August, with W.G. Brewing, Forbidden Root Botanic Beers, Sprecher Brewing, and Mission Brewery all joining in with their own hard root beers. Best Damn Root Beer, by Anheuser-Busch, also rolled out, grabbing more fans for the hard soda bandwagon.

And the wagon is gaining traction. In fact, there are even more flavors rolling out&mdashthe Coney Island Hard Ginger Ale and Hard Orange Cream Ale are both delicious and have a 5.6% and 5.0% ABV (alcohol by volume) respectively, a little higher than your average beer. MillerCoors also has two versions&mdashHenry's Hard Ginger Ale and Henry's Hard Orange Soda&mdashcoming in at 4.2% ABV. (All taste-tested by this writer and approved, because someone's gotta do it.)

Will the trend continue? We'll see. For now, I'll be sitting here waiting to see what other flavors hit the market. Here's hoping for a lemon-lime flavor. (Please?)

1. Not Your Father's Root Beer

2. Henry's Hard Ginger Ale and Hard Orange Soda

4. Coney Island Hard Orange Cream Ale and Hard Ginger Ale

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.


Hard Sodas Are the Newest Thing in Drinks

If you've ever joked about how root beer &ne actual beer, you can take those jokes and shove 'em. Now, there are more and more alcoholic drinks modeled after your favorite sodas (or pop if you're correct from the Midwest)&mdashand yes, they are delicious.

Hard root beer was a hit in 2015, with companies capitalizing on the deliciousness of your favorite soft drink. Not Your Father's Root Beer, created by Small Town Brewery in Illinois and distributed by Pabst, became the third best-selling craft beer last year. Coney Island Brewing rolled out their own version last August, with W.G. Brewing, Forbidden Root Botanic Beers, Sprecher Brewing, and Mission Brewery all joining in with their own hard root beers. Best Damn Root Beer, by Anheuser-Busch, also rolled out, grabbing more fans for the hard soda bandwagon.

And the wagon is gaining traction. In fact, there are even more flavors rolling out&mdashthe Coney Island Hard Ginger Ale and Hard Orange Cream Ale are both delicious and have a 5.6% and 5.0% ABV (alcohol by volume) respectively, a little higher than your average beer. MillerCoors also has two versions&mdashHenry's Hard Ginger Ale and Henry's Hard Orange Soda&mdashcoming in at 4.2% ABV. (All taste-tested by this writer and approved, because someone's gotta do it.)

Will the trend continue? We'll see. For now, I'll be sitting here waiting to see what other flavors hit the market. Here's hoping for a lemon-lime flavor. (Please?)

1. Not Your Father's Root Beer

2. Henry's Hard Ginger Ale and Hard Orange Soda

4. Coney Island Hard Orange Cream Ale and Hard Ginger Ale

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.


Hard Sodas Are the Newest Thing in Drinks

If you've ever joked about how root beer &ne actual beer, you can take those jokes and shove 'em. Now, there are more and more alcoholic drinks modeled after your favorite sodas (or pop if you're correct from the Midwest)&mdashand yes, they are delicious.

Hard root beer was a hit in 2015, with companies capitalizing on the deliciousness of your favorite soft drink. Not Your Father's Root Beer, created by Small Town Brewery in Illinois and distributed by Pabst, became the third best-selling craft beer last year. Coney Island Brewing rolled out their own version last August, with W.G. Brewing, Forbidden Root Botanic Beers, Sprecher Brewing, and Mission Brewery all joining in with their own hard root beers. Best Damn Root Beer, by Anheuser-Busch, also rolled out, grabbing more fans for the hard soda bandwagon.

And the wagon is gaining traction. In fact, there are even more flavors rolling out&mdashthe Coney Island Hard Ginger Ale and Hard Orange Cream Ale are both delicious and have a 5.6% and 5.0% ABV (alcohol by volume) respectively, a little higher than your average beer. MillerCoors also has two versions&mdashHenry's Hard Ginger Ale and Henry's Hard Orange Soda&mdashcoming in at 4.2% ABV. (All taste-tested by this writer and approved, because someone's gotta do it.)

Will the trend continue? We'll see. For now, I'll be sitting here waiting to see what other flavors hit the market. Here's hoping for a lemon-lime flavor. (Please?)

1. Not Your Father's Root Beer

2. Henry's Hard Ginger Ale and Hard Orange Soda

4. Coney Island Hard Orange Cream Ale and Hard Ginger Ale

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.


Hard Sodas Are the Newest Thing in Drinks

If you've ever joked about how root beer &ne actual beer, you can take those jokes and shove 'em. Now, there are more and more alcoholic drinks modeled after your favorite sodas (or pop if you're correct from the Midwest)&mdashand yes, they are delicious.

Hard root beer was a hit in 2015, with companies capitalizing on the deliciousness of your favorite soft drink. Not Your Father's Root Beer, created by Small Town Brewery in Illinois and distributed by Pabst, became the third best-selling craft beer last year. Coney Island Brewing rolled out their own version last August, with W.G. Brewing, Forbidden Root Botanic Beers, Sprecher Brewing, and Mission Brewery all joining in with their own hard root beers. Best Damn Root Beer, by Anheuser-Busch, also rolled out, grabbing more fans for the hard soda bandwagon.

And the wagon is gaining traction. In fact, there are even more flavors rolling out&mdashthe Coney Island Hard Ginger Ale and Hard Orange Cream Ale are both delicious and have a 5.6% and 5.0% ABV (alcohol by volume) respectively, a little higher than your average beer. MillerCoors also has two versions&mdashHenry's Hard Ginger Ale and Henry's Hard Orange Soda&mdashcoming in at 4.2% ABV. (All taste-tested by this writer and approved, because someone's gotta do it.)

Will the trend continue? We'll see. For now, I'll be sitting here waiting to see what other flavors hit the market. Here's hoping for a lemon-lime flavor. (Please?)

1. Not Your Father's Root Beer

2. Henry's Hard Ginger Ale and Hard Orange Soda

4. Coney Island Hard Orange Cream Ale and Hard Ginger Ale

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.


Watch the video: Anheuser-Busch InBev shows its good to be the king of brewing (June 2022).


Comments:

  1. Mihn

    Bravo, this thought you are just by the way

  2. Ghita

    This makes me really happy.

  3. Maule

    you can't say better

  4. Dazilkree

    fairy tale

  5. Vilmaran

    This was not enough yet.



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